PETA support

Be Artsy as a company is all about using art as a tool to bring about a revolution and to empower the youth to contribute to the society. The first initiative of the company, Be on the Street, was all about giving the company ideology meaning and shape. 16 teams of Delhi University got together to spread awareness about social and environmental issues by ways which are appealing to human emotions.

This initiative was strongly supported by PETA (People for the Ethical Treatment of Animals) to whom youth is the agent of change in the society. People for the Ethical Treatment of Animals (PETA) is the largest animal rights organization in the world, with more than 2 million members and supporters. However, in a country like India, the cause is yet to find its place amongst important social issues. We thank PETA for their continuing support and would take the cause far and wide during the PAN India Street Theatre Festival this year.

PS: We would like to thank Ms. Puja Mahajan for this tie up.

United Nations Information Center

Street Play is all about being loud and making the world hear. However, this immense force to create awareness of large has been confined to the college campuses. We plan to give street theatre a whole new image, break the barriers and take to the Aam Junta. The first edition of the festival was hugely successful and 14 teams from Delhi University performed at over 45 public places of the city making the city more lively and aware about social and environmental issues.

The initiative was strongly supported by the United Nations Information Center as part of its International Year of Youth 2010-2011. Working on a common ideology to empower the youth and make them active contributors in social growth, the initiative saw great response from all collaborators, participants and audience. The participating teams performed on a wide range of topics from climate change to secularism to save water. The successful collaboration in the first year of the festival is being continued over this year when the festival goes PAN India to over 8 cities (Mumbai, Delhi, Chennai, Bangalore, Hyderabad, Ahmedabad, Pune and Kolkata) across the country and plans to reach out to over 30,000 people.

The Be-Artsy team would like to thank Ms. Rineeta Naik and Mr. Rajiv Chandran for extending the support of United Nations Information Center to Be on the Street initiative.

Article on UNIC Website: http://www.unic.org.in/displaymore.asp?chkey=100&subitemkey=1986&itemid=1712&subchnm=Events&subchkey=77&chname=UNIC+New+Delhi